Fresh beer

Made here

The Problem
Every venue serves the same beer and Chu-hi.
Standardised Product
The same national brands on every tap, in every bar, acrossall of Japan.
Controlled Margins
Distributors set the price. Your profit per pour is locked in by someone else.
Identical Experience
No differentiation. Nothing unique to talk about. Nothing to bring customers back.

The Solution
Nama Yama + Yama Party change everything.
01
LOCAL - Made Fresh On Site
Produce your own premium-quality beer in your venue using computer-controlled fermentation systems.
02
Sold Exclusively
Exclusive to your area. Territory rights protect your investment, with the option to resell kegs to partner venues nearby.
03
Built for simplicity and Margin
Lower production cost per litre than buying major brand kegs. You keep the difference.

The Economics
More Profit. The Real Reason to Switch.
More sales
More revenue
More margin
Automated production
Minimal labour
Scalable to your venue and vision

The Product
Nama Yama Beer
Fresh and Local Beats Mass-Produced.
Not craft beer. Not complicated.
A fresh, cold, easy-drinking Japanese lager designed for volume, consistency, and broad appeal.
Super Fresh
Smooth flagship lager
Super Premium
Premium malt beer
Premium Black
Rich dark beer

The Product
Yama Party Fun Drinks
Innovative Flavours and Fun Experiences
Alcoholic and non-alcoholic options in a range of refreshing flavours. Designed for social drinking — beer alternatives that keep the party going.
Lemon
Crisp citrus refresher
Ginger
Spiced ginger beer
Watermelon & Mint
Summer favourite

Local Advantage
Local is Better.
Sales volumes show significant growth when customers know the beer is made locally.
Drives Loyalty
Customers return for something they can't get elsewhere.
Drives Higher Margin
Local premium commands better pricing than national brands.
Drives Differentiation
Your venue stands apart from every other bar in the area.

The Systems
Purpose-Built for Your Venue.
Automated production
Small footprint: just 3 x 1.5 metres
Scales to larger volume and impact

Simple. Scalable.
No Brewmaster Required.
Gold medal awarded quality
Beer recipes and ingredients crafted by globally awarded Brew Master (Brian Watson)
Computer-Controlled Fermentation
Automated systems handle the brewing process with precision and consistency,
Plug-and-Play Installation
Purpose-built equipment designed for hospitality enviroments, not industrial breweries.
Automated production
Minimal time commitment. Your team focuses on hospitality, not production.
Volume scaled to your vision
Right-sized systems tailored to your venue volume and growth ambition.
You focus on your venue. The system handles the production.

The Business Model
Built for Growth, Not Just One Venue.
Start
Your Venue
erve Nama Yama + Yama Party exclusively in your own venue for a premium, differentiated experience.
Expand
Local Distribution
Sell excess capacity to nearby bars, restaurants, and events. Build a local supply business.
Scale
Territory Business
Own your postcode. Create a territory-based distribution model around your area.

Why Partner
What Nama Yama + Yama Party Gives Your Venue.
Increase Margins
Produce at lower cost than buying from distributors. Keep more per litre.
Controlled Margins
Distributors set the price. Your profit per pour is locked in by someone else.
Identical Experience
No differentiation. Nothing unique to talk about. Nothing to bring customers back.
Build a Local Business
Expand beyond your venue. Supply your area and create a distribution revenue stream.

Proof of Concept
Nozawa Onsen: Sales More Than Doubled.
Automated production
In a proof of concept test, we created a bar in Nozawa Onsen, initially selling a national beer brand and Chu-Hai. We then installed the Nama Yama and Yama Party drinks system. The result: sales more than doubled over three months, with highermargin and no increase in OPEX.
2x
Sales
No additional operating costs — same team, same venue.
Higher
Margin
Switched from national brand to Nama Yama + YamaParty.
Zero
O P E X I N C R E A S E
No additional operating costs — same team, same venue.

Join the movement
Nama Yama
Japan's Freshest Beer
+
Yama Party
Japan’s Most Innovative Fun Drinks
The Mountain is Calling.
We are looking for like minded visionary leaders is hospitality to become Nama Yama partners.
Join the Movement.